Consulting & Digital Strategy
Identifying business, marketing and communication objectives is the key phase that will make your digital strategy successful. Because in the rich ecosystem of digital marketing, options are infinite. That’s where companies may face similar challenges, but each situation is unique (different industry, different market situation, different values & team culture, etc.). The key is knowing which tools/platforms to use, what kind of content to publish and how to get your brand seen by your target audience. If your business can get these right, effective digital campaigns will bring more traffic, quality leads and conversions. Our senior consultants use their expertise and cross industries experience to guide you, and shape a strategy and its execution to fit your situation & your objectives.
Content & Creatives
Content & Creatives influence traffic & are key to conversion. According to Adobe, 63% of users want businesses to share more polished, curated content: content quality strongly affects how a company content Marketing & Creative Design enable organizations to gain visibility and online presence in the market, as digital marketing is nowadays more effective to reach large or specific audiences. The world is at your grasp but it also means the world is scrutinizing what you do online.
Content Marketing & Creative Design influence traffic & are key to conversion. According to Adobe, 63% of users want businesses to share more polished, curated content: content quality strongly affects how a company is perceived. Well-curated content, in addition to appear professional, brings credibility in the eyes of consumers. Content being a growing need of audiences, it is king to engage.
Whether via emails, texts, social media or additional channels (App, ChatBots, WhatsApp Business, etc.), organic campaigns are essential to drive awareness, engage your existing audiences and level up the customer whether via emails, texts, social media or additional channels (App, ChatBots, WhatsApp Business, etc.), organic campaigns are essential to drive awareness, engage your existing audiences and level up the customer relationship.
Customers are leaving millions of footprints in the form of metadata that can be transformed and support profitable strategies. The organizations that figure out how to do this the fastest, Organizations nowadays naturally collect a large volume of data. However, 97% of collected data in not used by organizations (source: Gartner). The time, effort and cost to acquire, secure and store this volume of data is significant. Yet, the critical last mile between this information and its use is most often not met, even though it represents a massive area of business opportunity.
90% of unstructured data is never analyzed. So, organizations failed to transform raw customer data into valuable business insights, whether about products, development processes, website behavior or pricing. The value that lost is gigantic.
Customers are leaving millions of footprints in the form of metadata that can be transformed and support profitable strategies. The organizations that figure out how to do this the fastest, will be the most successful. But there isn’t one data management strategy to fit all: depending on your budget, the size of your business and its nature, and your business strategy, your needs will be different, and so will your data management strategy.
Data is the new engine for businesses to drive meaningful and profitable decisions. Businesses are understanding this, and so are governments. They defined framework of regulations regarding how businesses and public sector organizations can use customer data. While data management expertise is a great tool to support your business decisions, applicable regulations must be observed.
Digital Paid Campaigns
Everything is online, and being online is everything. At a click’s range from a prospect, a post away from potential business: digital campaigns (paid ads, marketing automation) are a powerful tool to help businesses speak to their audience.
Whether via search engine advertising, display or social media, digital paid campaigns are essential to drive awareness, generate leads and level up the customer relationship. But it’s important to be clear about your digital campaign strategy & objectives.
Moreover, most digital paid campaigns platforms enable real-time data: that means you can better understand audience behaviors, in real-time, and adjust your campaigns accordingly. When in offline marketing you engage budget that can’t be retracted, digital paid campaigns are very flexible in that aspect: you can stop a campaign a few minutes before going live.
Websites (incl. SEO)
It’s human nature to react well to what we perceive as beautiful: a website with pleasing aesthetics will appear to be more professional, as long as it’s functional Visitors judge a website credibility based on its aesthetics. It’s human nature to react well to what we perceive as beautiful: a website with pleasing aesthetics will appear to be more professional, as long as it’s functional as well.
According to Forrester, an optimized user experience design could improve a website conversion rate by 400%.
Overall, the user experience (usability, loading time, design and all content) you provide is the base on which your business will be appraised. Our consultants help you with their website expertise to get it right on all devices.