ABOUT THE CLIENT
Alexander Associates Leadership Solutions is a premium leadership consultancy and coaching company based in Malaysia. They provide internationally certified training courses in management and coaching skills for leaders.
Industry: Business Services (B2B)
“Alexander Associates has a network of Associates who deliver training courses across Malaysia and throughout the region. The company has a unique and innovative approach to British-certified leadership development, providing intensive training workshops combined with work-based skills practice where the LEDA Coaching App provides the platform to engage staff and enhance performance across the key metrics that matter to our clients. ”
Alexander Associates called upon Synapsys Digital’s services in May 2021 to assist them in generating quality leads. The company needed to find new ways to reach potential clients because of the restrictions due to the pandemic. Our strategy included using the different channels to boost their visibility to targeted audiences:
Our main goal was to generate brand exposure & traffic mainly through paid campaigns. To achieve that goal, we used the following strategy content-wise:
To achieve that goal, we used the following strategy content-wise:
Facebook ads: video slideshow ads and visual ads formats
LinkedIn Ads: visual ads focused on Talent Management service & Digital Leadership service
Google Ads – Search Engine Marketing (SEM): 5 ad groups created. 1 focused on branded keywords (Alexander Associates brand name), and 4 focused on general & services (360 Review, Executive Coaching, Digital Leadership, Generic).